Solution type

Configurators

Interactive systems in which users assemble product or space variants and see the result immediately in 3D. The primary focus is configuring the offer itself, rather than supporting the salesperson's complete workflow.

The problem it solves

With complex products, every colour, trim, size or option is rarely available in physical form. For industrial equipment or property that has not yet been built, the product itself may not be available to show at all. A configurator brings variants together in one digital model and helps users understand what the selected combination looks like and how it is structured.

When it makes sense

Presenting many product variants visually

Configuring vehicle models and equipment

Presenting property and apartment options

Showing industrial-machine configurations

Selling products that are difficult to transport

Supporting exhibition or showroom presentations

Key benefits

Many products and options can be managed in one interface

The selected configuration becomes visible immediately

3D can expose details that are difficult to show physically

The need for physical samples can be reduced

The same concept can work on touchscreen, tablet or web

Configurations can feed into later sales processes

Limitations and design considerations

A configurator is only as reliable as its product data and configuration rules. With many variants, defining the data model can be a substantial task, while detailed 3D assets require production time and performance optimisation. Real-time prices, stock or compatibility data require integration with external systems. A large option set also needs careful UX so users are not overwhelmed.

Related technologies

Web3D3D modelingARVRTouchscreenCRM integration

Typical features

Real-time 3D configuration

Colour and material selection

Trim levels and options

Exterior and interior views

Variant comparison

AR or VR presentation

Configuration saving

Sales-system integration

Project examples

Honda Alghanim (Kuvait) · 2023

Honda Alghanim — digital car showroom

Touchscreen-based digital car showroom and configurator for Honda dealerships in Kuwait.

Open →

AlGhanim Cars Kuvait · 2021

Digital showroom to present all Lincoln models

Anyone can easily select and configure their favorite Lincoln variation

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Property Market · 2017

Touchscreen Sales Support Solution

3D property presentation with apartment selection and interactive exploration of the planned district.

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BigGeorge Property · 2019

BigGeorge — Waterfront City Sales Application

A 3D real estate sales system that lets buyers explore the still-under-construction Waterfront City apartment by apartment.

Open →

Porsche Hungária · 2012

Audi A3 3D AR Configurator App

Vehicle configuration solution using mobile and AR technology.

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Q&A

When is a 3D configurator worth building?

It is useful when a product has many visually or technically meaningful variants that are impractical to show physically at the same time. Cars, property and industrial equipment are strong use cases because scale, form, interiors and structural details can all matter. If there are only a few simple options, a conventional web selector may be more appropriate.

Can a configurator connect to pricing or stock data?

Yes, provided there is a reliable backend system or API that exposes the required information. The visual configuration layer and business data can then be connected while remaining technically separate. The integration should define update frequency, error handling and what the user sees if the external service is temporarily unavailable.

Can the same configurator run on a touchscreen and on the web?

Core content and 3D assets can often be shared across platforms, but the interface still needs to suit each device. A large touchscreen, tablet and browser differ in viewing distance, performance and interaction patterns. Multi-platform delivery should therefore be established as a requirement at the beginning of the project rather than added at the end.