Rexona X-Ray Promotion

About the project

For Unilever, we created an iPad application for the in-store promotion of Rexona deodorants using the new Motionsense technology, allowing shoppers to virtually look inside the box and see the capsules that form the basis of the innovation. To let users personally experience the essence of the technology and understand that the more they move, the more active ingredients are released from the capsules, we also built a small game into the app. By shaking the iPad as fast as possible, users could burst more and more capsules themselves. For a more striking presentation, we also created separate wraparound prints for the men's and women's fragrance packaging. The solution, available in English and Arabic, is used in several countries across the region. Beyond developing the app, we also trained the hostesses working on the promotion – it was interesting to see how skillfully they ended up using the iPads.